The Alexa Foundation

Born from prayerRooted in faithBuilt to equip.

"Write the vision and make it plain on tablets, that he may run who reads it." Habakkuk 2:2 (NKJV)

Born from Prayer

The Alexa Foundation was born from prayer. Its name, Alexa, associated with the meaning defender or protector, reflects our calling to equip people with the wisdom, knowledge and practical skills to build stronger financial futures.

Rooted in Christian faith, we believe money is more than something to earn, spend or accumulate. It is something to steward with wisdom and purpose.

Through financial education, we seek to equip individuals, families and communities to make informed decisions, build confidence and create foundations that can impact generations.

FaithWisdomLegacy

Vision & Mission

Our Vision

To see individuals, families, and communities financially confident, biblically grounded, and equipped to build lasting wealth, steward resources wisely, and create generational impact.

Our Mission

The Alexa Foundation exists to empower people through Christ-centred financial education, equipping them with the knowledge, confidence, and practical skills to manage money wisely, build wealth responsibly, and honour God through faithful stewardship.

Who We Are in Every Room

Wise

We bring knowledge rooted in scripture and lived experience to every conversation.

Warm

We create spaces where people feel welcomed, seen and supported without judgement.

Empowering

We build confidence alongside knowledge, helping people take bold, informed steps forward.

Hopeful

We believe every person has the capacity to change their financial story.

What We Stand For

01

Faith

Christ is at the centre of everything we do.

02

Education

We equip people with knowledge that transforms.

03

Stewardship

We encourage wise and purposeful management of resources.

04

Impact

We seek change that reaches beyond today and into future generations.

05

Community

We believe stronger individuals and families create stronger communities.

06

Empowerment

We build knowledge, confidence and practical capability.

Our Team

Passionate people committed to equipping communities through Christ-centred financial education.

Portrait of Michelle Musarurwa, Founder, Director and Programme Lead

Michelle Musarurwa

FounderDirectorProgramme Lead

Michelle founded The Alexa Foundation out of a deep conviction that financial wisdom is part of faithful stewardship. She leads the foundation's vision and personally designs and delivers our financial literacy programmes, drawing on her own journey and a heart to see families and communities walk in financial freedom and confidence.

Portrait of Tafadzwa Musarurwa, Digital Operations

Tafadzwa Musarurwa

Digital Operations

Tafadzwa keeps the foundation running smoothly behind the scenes. From managing the website and online services to making sure every enquiry reaches the right person, Tafadzwa ensures each visitor, volunteer and partner experiences the foundation at its best, accessible, welcoming and easy to connect with.

"Every person has the capacity to change their financial story."
The Alexa Foundation CIC
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